1895 Chiropractic

Our chiropractic office has always planned our marketing efforts a year in advance. In the months of October in November we study what’s been working great that year (and in the years prior) and work them into our plan for the following year.

Planning our marketing in advance has significantly affected our business. The greatest freedom it has brought us is a sense of ease when discussing anything related to marketing when salespeople call. We love the freedom of telling salespeople to fax, e-mail, mail, or schedule a personal one to one time in our office in the month of November, and only in November. Some salespeople would like to have us think that our business would not survive without their killer deal but our marketing strategies have continued to work year after year after year.

Here’s a brief list of marketing will do for our Los Angeles chiropractic office. We categorize our marketing efforts into internal and external areas. Internal marketing is something that’s done inside the office and external marketing is something that is done typically away from our practice but within our community. The great majority of ideas listed here have come as a result of constant continual training with Dr. Fred Schofield of MoChihChu.com.

Internal:
Monthly Mailer (mail we send out monthly to all practice members)
Monthly Birthday Cards
Monthly Theme in Office (Valentine’s Day, St. Patrick’s Day, Fourth of July, Thanksgiving)
4 Card Bi-Weekly
2x Orientation per Month
Monthly Email Newsletter
Weekly Recall Postcard x3
Recall after Postcard Weekly
Call New Chiropractic Patients Daily
Welcome Letter to all NP
Custom Pens

The photo above shows a picture from one of our very popular “guess how many” contests.

External:
Monthly Talk (corporate talks, curves gym, 24-hour fitness, marathon running groups)
Website Updates
Chamber Meetings
Press Releases
Bulk Mail
Signage
Sandwich Board
Screenings
30 Day Certificates
Fax Blasting with Theme
Email Blasting with Theme
Bulletin Boards
Flyer Boxes in Stores
Door Knockers
Telemarketing

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